When it came time to decide what our logo should be back in 2010, we decided we wanted something that would break the mold - just as our cotton bow ties did. In an industry flooded with cartoon critter logos, we opted to dig a little deeper and choose something that tells a story.
- High Cotton's original boll weevil logo and wordmark (script is Judy's handwriting!)
Why the Boll Weevil?
The boll weevil is a beetle that migrated into the United States from Mexico in the late 19th century and infested all U.S. cotton-growing areas by the 1920s, devastating the industry and the people working in the American south.
Today, with the boll weevil infestation being all but eradicated, cotton production is having a resurgence in the U.S.A. High Cotton is dedicated to the Southern textile revival. The boll weevil is a symbol of the resiliency of the South and a reminder of High Cotton’s mission.
Keep up to date on all things High Cotton by following us on Instagram, Facebook and Twitter!
Sign up to get the latest on sales, new releases and more …